by Taylor Kubota | Men’s Journal
There
is an abundance of advice out there about how to become the world’s
best kisser. The reality is kissing is extremely variable. People prefer
different styles of kissing at different times and, since everyone does
so in their own way, our techniques may change depending on our
partner. Science has only just touched upon this complicated subject,
but one bombshell we’ve
found is that kissing may not be as essential to coupling as many of us
believe. “Romantic kissing is more erotic and much more part of the
developed sensuality than just a simple, everyday expression,” says William Jankowiak,
professor of anthropology at the UNLV. This act, which seems so
natural, may actually be a recent development in human history.
Why We Kiss

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If
you think about kissing as objectively as possible, it becomes weird
very fast. In particular, the more intricate forms of kissing (like
French kissing) can seem like it does little more than swap germs. So
why do we do it? One of the most common theories is that mouth-to-mouth
touching helps transfer information about physical health between
partners. Our saliva carries all kinds of chemical information, and
exchanging this directly might help us subconsciously evaluate each
other to see if we are a good match for future mating. Kissing can also
release many hormones that help us feel good, bond with our partner, and
leave us wanting more.
Kissing is Not Universal

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Jankowiak
and his colleagues looked at academic observations of 168 cultures from
around the world to assess how common romantic or sexual kissing is
among humans. The results surprised
them: They found that the romantic-sexual kiss was present in only 46
percent of these cultures. In general, the less complex the culture was
(think hunter-gatherers), the less likely they were to engage in
intimate kissing. Parent-child kissing was present almost everywhere.
This suggests that intimate kissing develops as societies become more
complex, perhaps due to increased leisure time. “It’s a nice reminder
that the world that we live in, and we think is so natural and so
typical of just being human, is often an artifact of a particular
historical moment in time,” says Jankowiak.
Warmer Climate, Less Kissing

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Using
Jankowiak’s data, anthropologist Alice Schlegel found an additional
pattern: the warmer the climate, the less evidence there was of romantic
kissing. In cold climates, however, even people in simpler societies
showed some evidence of this act. Jankowiak thinks that, when more skin
is available, there may be less reverence paid to the face and mouth
because the options aren’t as limited. If you’re considering bundling up
for some extra kisses, you may also want to throw on some red, as research has shown that women are more likely to consider kissing and dating men sporting this passionate color.
Good Kissers Have More Sex

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No one wants their partner to be a bad kisser, but being a good one might matter more than you think. A study from
the University of Oxford found that women put more importance on
reported kissing prowess than men when deciding whether they want to
have sex with someone. When descriptions of kissing ability were paired
with a photo, the visuals seemed to impact whether women found a man
attractive or wanted to continue getting to know him. Still, photos
didn’t change the significant influence that purported kissing quality
had on the women’s decisions about whether they would sleep with a man
or consider a long-term relationship with him.
Why Good Teeth, Breath, and Taste Matter

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Women do have some physical traits they think make for a good kisser. According to a study of 1,041 college students published in Evolutionary Psychology in
2007, women were more likely than men to base their kissing evaluations
off chemical signals, like breath and taste. Women were also more
likely to care about the appearance of their partner’s teeth.
Bad Kissing Can End A Relationship

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University of Albany psychologist Gordon Gallup surveyed
58 men and 122 women, asking them the question “Have you ever found
yourself attracted to someone, only to discover after kissing them for
the first time that you were no longer interested?” In total, 59 percent
of men and 66 percent of women answered “yes.” This may have to do with
technique, but the chemical information exchanged could also play a
role.
For Women, Less is More

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The same study that
found that women put a premium on oral attractiveness also found that
men are more likely to prefer wetter kisses with tongue. This means, if
you want to please your lady, you’re probably better off keeping things
more tight-lipped. For women looking to improve, men said they also
liked it when their partner initiated tongue action and made moaning
noises.
Don’t Skip to Sex

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One
last piece of advice from that 2007 research: Women want to kiss before
sex. While 52 percent of men in this study said they would skip kissing
and go straight to sex, around 85 percent of women wanted to kiss a
romantic partner before jumping into bed with him. In general, women
rated kissing as more important than men, and the value they gave it
remained consistent, even as relationships continued.
Kissing is Key to Long-Term Relationships

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A paper published in the Archives of Sexual Behavior makes
it clear that kissing — whether innate to our species or not — is
meaningful to those of us whose cultures do it. There were two surveys
in this research. The first had 335 respondents and found that the
longer people engaged in post-sex affections, like kissing and cuddling,
the higher their sexual satisfaction. This also resulted in higher
overall relationship satisfaction. In the second survey (of 101 people),
the respondents reported daily post-sex affections and satisfaction.
Researchers found that the link between post-sex affection and both
sexual and relationship satisfaction held in these detailed accounts.
They also found that longer and more high-quality sessions of affection
during the study period predicted higher satisfaction three months
later.
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