Telecommunications
giant, Airtel, has cautioned distributors of the network, also known as
channel partners, against selling its products below the prices fixed
by the company.
The company has been giving out a lot of
mouth-watering rewards and incentives to distributors who have been
able to achieve mileage in their customer base and sales
. As a result,
most of its distributors, in order to meet the target, sell below
recommended price to attract more customers.
But the Managing Director and Chief
Executive Officer of Airtel, Mr. Segun Ogunsanya, has warned that the
practice will only reduce operators to a state of poverty.
Ogunsanya, who was speaking at this
year’s Airtel Channel Partners Awards, observed that channel partners
were not making money because they were not selling at the right prices.
He
said, “We want all our channel partners to make more money so they will
be able to buy their own buses and expand more but that can only happen
when they sell at the recommended prices.”
During the Awards, which also featured
exhibitions from channel partners of the company across Nigeria and
other African countries as well as banks and other corporate bodies, the
company unveiled additional incentives for its channel partners.
In his opening remarks during the event
themed “hunger to win customers for life,” Ogunsanya attributed the
growth of the telco in the past one year to the strong support received
from the trade partners.
He added that as an additional incentive
to encourage more support from the partners, distributors who opened
new showrooms would be paid monthly for the next three years.
He said, “We have launched a robust
revenue-sharing scheme whereby every channel partner who is opening a
showroom will be paid every month for 36 months.
We have also launched the ‘hit a billion
naira’ promo where one million naira will be given to a customer on a
daily basis for three days as well as free airtime, cash and other
gifts.
There is also the activation bonus on
first recharge which involves giving money to a channel partner for
every new customer he or she brings. “We believe in promoting a reward
culture that reflects our belief in mutual partnership. I encourage all
of you to take due advantage of the opportunities before you and at the
same time, seek additional initiatives that will give you an edge in the
market place,” he said.
The event served as a platform for
rewarding top performing trade partners for loyalty and commitment as
the company gave out 14 buses, Prado, Benz SUVs and other luxury prizes
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