Top 10 cars at the New York auto show;;;;;8

Scion iM

Toyota’s youth-oriented subsidiary aims to regain its appeal with new models like the iM, which focuses on pragmatism as much as panache, according to Scion president Doug Murtha. That duality is new for a brand that made its name in the US with boxy oddities like the original xB. "The mindset of the customer we were appealing to manifested itself in an against-the-grain style," he says of Scion’s original adopters. "That doesn't permeate today's mindset."
Murtha’s mandate is to approximately triple Scion's 2014 sales of 58,000 cars in the US, and the iM – based largely on the European-market Toyota Auris – will contribute by attracting shoppers who appreciate the flexibility of a hatchback and the dynamic qualities of Corolla-besting underpinnings.
With a sticker price starting below $20,000, an EPA highway fuel economy rating of 37mpg, available six-speed manual transmission and standard 17in aluminium wheels, the iM looks ready to hit the nexus between practicality and fun that Scion’s target customers value. (Credit: Jeff Jablansky)